Amnesty Int.

Categorie
Digital, Digital
Client
Amnesty International Germany
Date
2020-2023
Location
Berlin

For human rights.

 

Since 2020, I have been implementing various projects for Amnesty International Germany. These mainly include social media assets for different campaigns and events such as the annual letter-writing marathon. However, products of this long-standing collaboration also encompass Instagram filters, a custom font, animations, internal training material, and advertisements.

  • Illustration
  • Animation
  • Typography
  • Social Media Assets
  • Internal Training Material

Exampel Write For Rights: Paper textures, handwritten communication, and tape are elements that are commonly associated not only with letters but also with protest signs. Therefore, they serve as the perfect thematic bridge for an activist action. The in-house yellow color can simultaneously be used as a attention-grabbing signal color, ensuring that the content stands out directly in the regular feed. Small illustrations clarify the theme and add an individual touch to the overall impression. Additionally, the letters originally drawn for the letter-writing marathon have been compiled into a custom font, allowing seamless usage for future projects.

  • Concept, Graphicdesign, Illustration, Font

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